Building Loud

Welcome back! Or should i say welcome for the first time to the new and improved break room! We are now officially The Building Loud Newsletter.

Im Chris and im excited to bring you on the journey of showing all the fails and successes from those who are building their business the right way, in front of the world!

Anyway this week, we’re not just scrolling—we’re sharing what actually moves the needle (and what just moves eyeballs).

MVP (Most valuable Poster)
🌎 Nothing to Something in three weeks

Who: Shirish (@shiri_shh) — 23, Locked in, Building @domain_snipers and RentMyHeader.com

The Project: RentMyHeader.com — A side project that turns your Twitter profile header into passive income. Simple concept: creators rent out their header space to advertisers, earn money, control what shows.

Why He Crushed It:

• Posted the concept publicly, got immediate traction from builders and indie hackers

• Built in public on X (Twitter) — sharing progress, ideas, and iterations

• Got thousands of interactions on his posts around startup ideas and passive income concepts

• Created something others actually want to use—monetization for creators, reach for brands

• Shows the power of distribution + authentic building: his audience is literally made up of people in his target market

Shirish's Approach: He doesn't hide what he's building. He shares startup ideas openly, asks for feedback, and iterates publicly. His engagement proves that transparency + building = audience trust + real traction.

The Lesson for You: Shirish proves that building in public doesn't just get you followers—it gets you customers, partners, and collaborators. His header strategy? Turn your platform into a product.

What RallyUp Readers Should Learn:

• Post your ideas publicly before they're perfect

• Your audience becomes your product feedback loop

• Authenticity + visible progress = engagement that converts

Check out Shirish's Work | Explore RentMyHeader

Oh by the way Cluely have actually DM him

Differentiation Playbook
Growing fast (and real) on linkedln

The LinkedIn algorithm has fundamentally shifted. If you're still posting like 2022, expecting immediate viral engagement, you're behind. Here's what changed:

The Numbers:

• Views are down 50% overall

• Engagement is down 25%

• Follower growth is down 59%

But here's the opportunity: While everyone else panics, those who understand the new rules are thriving.

What LinkedIn Actually Rewards Now (2025)

1. Relevance Over Recency

LinkedIn no longer buries older posts. A 2-3 week old post can outperform today's post if it's more relevant to your audience.

Play: Post evergreen content that will keep getting discovered. Don't chase trends; build authority.

2. The "Golden Hour" Still Matters—But Differently

Your first 90 minutes still count, but not like before. The algorithm now:

• Shows your post to a small test audience

• If it gets strong engagement within 90 minutes, it expands to second and third-degree connections

Play: Respond to the first 3 comments within the first hour. This signals active engagement to the algorithm.

3. Expertise Gets Amplified

LinkedIn now recognizes topic authority. If you post consistently about one niche, LinkedIn labels you an expert and boosts your reach.

Play: Pick ONE specific topic and own it. Post about it consistently for 8-12 weeks.

4. Meaningful Conversation > Vanity Metrics

The algorithm is actively suppressing engagement bait. It now prioritizes posts that spark thoughtful discussion.

Play: End posts with genuine questions. Ask for advice, opinions, or predictions—not likes.

The 2025 LinkedIn Growth Formula

Path 1: Outbound Growth (Your Baseline)

• Max out your connection requests weekly (50 free, 150-200 if Premium)

• Connect strategically with your target audience, not randomly

• When you connect, LinkedIn shows your content to that person for ~2 weeks

Path 2: Inbound Growth (Your Multiplier)

• Post valuable content consistently (shows up in feeds)

• Engage thoughtfully on others' posts (get noticed by their audiences)

• Let people find you instead of always hustling for connections

Underused Tactics That Work Right Now (Nov 2025)

1. Meta Chaining: Plan content in sequences, not isolated posts. One insight can support multiple posts over 2 weeks.

2. Comment First, Then Like: Unconventional but proven—comment with 5+ words before hitting like. It signals more intentional engagement.

3. Weekend Posting: LinkedIn sees less competition on weekends. Post when others don't.

4. Use Carousels & Documents: They're getting priority over plain images and video.

5. Engage on Influencers' Posts: Comment thoughtfully on accounts in your niche. Their audience will start noticing you.

How This Ties to Building in Rent (This Week's MVP)

Shirish (@shiri_shh) understood the growth playbook. He didn't just post about RentMyHeader—he:

• Posted consistently in his niche (Twitter/creator economy)

• Engaged authentically with his audience

• Built authority before launching

• Leveraged his existing audience (followers) as an asset

That's the same principle: Build genuine authority on LinkedIn, then monetize it. Your growing following becomes valuable to brands, partners, and collaborators.

Most creators are chasing viral moments. You? You're building authority in one niche. You're engaging authentically. You're playing the long game while others panic about algorithmic changes.

Takeaway: LinkedIn rewards consistency, expertise, and genuine engagement over volume.

Pick your niche, post with purpose, and engage authentically. Virality is nice; authority is better.

Unhinged Shame of the week
Rage-Bait Season

This week’s shame goes out to the parade of “rage bait” posts taking over X and LinkedIn. You know the ones: the wild claim, the humblebrag, the outrage algorithm in overdrive—like today’s viral gem (pictured)suggesting everyone should have 6-7 full-time jobs and $1.2 million for 35 hours of work every week.

We get it: spicy takes get clicks. But there’s laughing with your audience, and then there’s yanking on their collective chain for engagement—cue hundreds of comments and reactions, half of them knee-jerk rage.

The lesson? Playing the outrage slot machine might get you views, but it rarely grows trust. The LinkedIn and X crowds are waking up to “easy money” bait and algorithmic drama. Next time, consider: are you posting to help or to rile up the scroll zombies?

Want engagement that lasts? Be real, be useful, and save the 7-job hustle for satire hour.

Weekly Challenge
Real-time visuals, zero rendering

Pick one topic you’ll own for the next 8-12 weeks. Post about it 3x this week. Tell us here what your chosen niche is.

We are going to feature the best ones as next week’s MVP

Takeaway: Ship drafts publicly. “Good enough” in an hour beats “perfect” in a week.

Useful Tat:

• Chris Donnelly’s How to Build your first 10,000 followers on LinkedIn- Fast

• Alec Kremins Viral LinkedIn Structure

• How to get your first customer 

• How Cursor grew so quickly

• Your business doesn’t need to be super novel

🛠️ Tool Stack of the Week:

If you want to be posting on linkedln like a pro you have to get yourself onto Rally up

Until next time dont forget to keep posting!

Chris