We're not gonna talk about it...

Y'all know exactly what "IT" is too

Author

Alec Kremins
July 23, 2025

Hey y’all it’s us again! (John and Alec). Last week was another banger of a week on LinkedIn, and the platform even started to emulate some other social platforms due to a certain corporate scandal involving some C-level execs 🧑🏻‍🚀. That’s well covered territory already and there’s not much to be learned from that debacle (aside from the obvious!), so let’s move onto some of the other things that caught our eye on LinkedIn this week! Real quick, please take 2 seconds to fill out this poll and let us know how we’re doing!

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MVP (Most Vulnerable Poster)

Daniel Berk has become a bit of a legend on LinkedIn over the past year or so (IYKYK), and posts like the one above are a big reason why- and he’s also this week’s MVP! So what makes Daniel such a beast on LI, with over 20k followers? Let’s dive in: 

  • Ready, fire, aim: As Daniel beautifully lays out in the post above, he is not overthinking his LinkedIn strategy. He lets it rip and some posts perform better than others, but he isn’t getting caught in the trap of making a post perfect before it goes out- efficient and effective!

  • Transparent: Another key to great content is lifting up the hood- Daniel literally just told us exactly how his posts go, no filter. Too many creators on LI gate keep the good stuff, but not Daniel.

  • Volume: There are a lot of myths floating around LinkedIn with regards to timing, frequency, etc. on LinkedIn. You might often see people say things like “twice a week is best” and “only post at certain hours.” Daniel obeys precisely zero of those rules- when he has a thought, he types it and presses send and keeps it moving! The results speak for themselves, and we could probably all benefit from Daniel’s approach: less thinkin’ more doin’!

Least Robotic Sounding Company

Least Robotic Sounding Company of the week goes to Once Upon A Farm. For those of you who may not be up on the latest trends in the parenting world, this brand makes delicious, healthy, organic snacks for kids (that parents sometimes steal!). This DTC brand co-owned by Jennifer Garner does a great job of making the most of their LinkedIn brand page. Look through their posts and you’ll see a perfect mix of silliness like the post above as well as legitimate business-focused posts. As the title of this weekly award suggests, the key to a successful LI brand page isn’t being silly 24/7, it’s just being less robotic. At the end of the day if you’re running a brand page you gotta post job openings and milestones for the business, but as Once Upon A Farm shows us, you gotta have some fun too!

Oddest thing we saw this week (still not bringing up 🧑🏻‍🚀!)

Open up LinkedIn right now. Take a look at your feed. How much user generated video content do you see? If it’s anything like our feeds, probably not a lot! 2024 felt like the year of the video on LinkedIn with tons of folks jumping in and making a mix of fun, engaging, informative content. Is it just us or has video vanished off the face of the feed?! Where has all the UGC video gone? Anyone else notice this? Let us know your thoughts and we’ll dive into trying to figure out what the heck is up!

Parting thoughts: Keep grinding: Whether you’re climbing the corporate ladder or building a business from scratch, it can be hard to find the motivation to get after it day in and day out. You never know when the next massive breakthrough is right around the corner- keep grinding and get ready to celebrate when it pops up!

Have an amazing week y’all!

Alec and John